Cottagecore: How To Embrace The Wholesome Trend Taking Over Instagram

There's a new trend sweeping Instagram, and it beckons a return to simpler times... Well, sort of.

'Cottagecore', as the kids are calling it, can be described as both an aesthetic and a lifestyle.

A social media-born movement, it seems to involve trading in city life, and all its complexities, for a quaint and self-sufficient life of picnics, foraging, baking, wild flowers and doilies.

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But don't be fooled, one doesn't actually need to have a rustic homestead on hand, instead, we're seeing people adopting bits and pieces from this trend and bringing a little bit of the country to our lives (while remaining in the proximity of wifi, of course).

Motivated by nostalgia, and a dire need for some purpose while we lockdown at home, it's characterised by its removal from urban life, both in sartorial choices and hobbies.

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After spending time at home in Minneapolis organizing and gathering resources and supplies for those in need, our friend and muse @jessica_manning recently ventured north to spend the day soaking up a bit of lakeside Summer magic, bringing with her some of our favorite warm-weather pieces 🌿 Summer is the best season in northern Minnesota - a season of hot afternoons that invite dips in cool lake water, and long days that end with spectacular sunsets. See above and in our stories for some gorgeous snaps of Jessica wearing our lightweight, Champignon floral treasures for walks through deep green meadows, and for golden hour swims - all captured on film by our friend @jarolson 🌼

What's great about this trend is that it doesn't take itself too seriously and is relatively accessible. You can pull it off even if your surroundings are a little more inner-city than rolling foothills and pastoral.

Though we may be proud city-slickers, even we can't resist a silky headscarf or billowy dress.

So if a slow down sounds like something you'd like to dip your toes into, here are the essentials to get you started.

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