While having a unique and individual ring was important to Liana, so was the price tag. “Money did play a role in our choice of stone, not because I wanted a “cheap” ring, but because I don’t think any piece of jewellery is forever,” she explains. “I also didn’t want to walk around thinking someone might chop off my finger because it was worth $15,000, or be devastated if I accidentally lost it.”
It seems not many women are dripping in $15,000 diamonds nowadays. The Allianz research showed that we’re spending far less than the stipulated three-months-salary rule. With cheaper options like rubies and emeralds on trend, the average price of an engagement ring is around $916, with just one in five women receiving a sparkler between $1,200 and $4,780.
The reason? “A generation of marital age people are now prioritising other things such as weddings, housing and the cost of having children, rather than splashing out on a really expensive rings,” Anusha Couttigane, the senior fashion and jewellery analyst at Kantar Retail, told the Telegraph UK.
Turns out, individuality and financial security are a girl’s best friend.