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Designer Uses Couture To Fight Brain Cancer

Bowing Wong to unveil his new collection in Sydney

Forget Paris: couturier Bowie Wong has chosen an event in Sydney to launch his latest collection while raising awareness for the important work of the Cure Brain Cancer Foundation. Itโ€™s the first time he will have shown on our shores for six years. The Hong Kong-born Australian fashion designer, who has been living in Paris and showing at Paris Couture Week, says, โ€œThe last show I did in Australia was 2012, but that was a pret-a-porter [or ready-to-wear] collection. Iโ€™ve never actually shown a couture collection in Australia.โ€

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He explains, โ€œReady-to-wear is basically mass production, so after the show designers produce lots of pieces [of the same garment]. Itโ€™s a more commercial [approach].โ€ He continues, โ€œA couture collection is a lot of detail done by hand, including hemming, zippers, stitching, beading, embroidery. Also itโ€™s a limited supply. We donโ€™t do the same style twice โ€“ we change a little bit in the detail, in colour, or length, meaning we donโ€™t produce exactly the sameโ€ฆitโ€™s more personal. Really, itโ€™s made for the [individual] customer.โ€

Wong, who has dressed many A-list celebrities from Kylie Minogue to Kendall Jenner and Beyonce, has chosen the Cure Brain Cancer Foundation Avant Garde event to showcase his first-ever Australian-designed couture collection. The gala ball, held in Sydney on September 15 at the Hordern Pavilion, is the Foundationโ€™s flagship event, raising money to fight brain cancer through research, advocacy and awareness.

โ€œWhen the Cure Brain Cancer Foundation approached me, I was going through health problems,โ€ Wong divulges. โ€œI thought I was Superman [even though] I was born legally blind. Iโ€™ve never had good vision and I had to wear Coca Cola bottle glasses until I was 18 years old, [when] I started to wear contact lenses, which gave me my confidence back,โ€ he explains. โ€œBut Iโ€™ve always had problems [with my sight], and since working in Paris, because of the detail of the work, and because I [was] worn outโ€ฆ my eyesight got worse.โ€

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A visit to a French specialist confirmed his fears. โ€œThey found out my retinas were giving up, and I was basically about to go blind. But because of my personality I thought, โ€˜No, you can do itโ€™ and I stretched out [treatment]. Last year, right after I showed in Paris, I was in the shower and I suddenly couldnโ€™t see [anything] for five minutes.โ€

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Wong rushed back to Australia for emergency treatment in August and has since had another three sight-saving operations. โ€œI now have really good vision in the daytime, but at night I canโ€™t see much,โ€ he says. โ€œDuring my time in hospital, I talked to a lot of different people and I realised we are not Supermen. We can get sick. We arenโ€™t bullet proof. I care about whatโ€™s going on around me and other people also andโ€ฆwhen Cure Brain Cancer asked me [to get involved] I said, โ€˜Well, if I have the power, Iโ€™d like to use it. I mentioned Superman, but another superhero is Spiderman and he says, โ€˜With great power comes great responsibilityโ€™. If I have the power, why not use if for good, rather than just using it for famous people?โ€

Wong will show 20 couture pieces at Avant Garde in September, with the theme of his collection the paper crane, from CBCFโ€™s logo. โ€œItโ€™s a symbol of hope and a symbol of peace and healing, so once I had this idea I wanted to do a healing collectionโ€, he explains. โ€œ[In] the collection, half of the dress is beautiful but the other may be unbalanced. [For example] the left hand side of the dress isnโ€™t finished but the right had side isโ€ฆyou still can see the beautiful side, so it is about even though you might have some sickness, it doesnโ€™t mean you are not beautiful or not complete.โ€

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The designer has created each piece โ€œfrom scratchโ€. He says, โ€œI knew it would be a big challenge but I said, โ€˜Yes, I can make it in the short time [I have]โ€™. During my time in hospital I realised how important it was to help.โ€

See Wongโ€™s amazing designs first hand and show your support for the important work of the Cure Brain Cancer Foundation by attending Avant Garde. Tickets start at $315 per person.

To purchase your ticket, or a table of 10, visit https://www.curebraincancer.org.au/events/1313/avantgarde

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This article originally appeared on InStyle

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