The ‘Barbie’ Movie Merch Craze Is Already In Overdrive

It's Barbie's world and we're just living in it.
Loading the player...

Barbie month is officially upon us! The hotly anticipated Barbie film directed by Lady Bird’s Greta Gerwig will be out in cinemas later this month (July 20th). Set in Barbie Land, aka an idyllic pink set modelled after the original Barbie Dreamhouse, the film follows lead Barbie, Margot Robbie as she ventures into the real world to discover the joys and uncertainties of living among humans.

The film appeals to a wide array, with the tagline being “If you love Barbie. If you hate Barbie. This movie is for you.”. 

The film has a star studded line-up including Australian actress Margot Robbie, America Ferreira, Emma Mackey, Issa Rae, Will Ferrell and Ryan Gosling, who has quite virally “channeled his kenergy”, to appear in the film as Ken.

The worldwide press tour is in full swing with select A-list stars from the film attending extravagant launch parties, public Q+A’s, press interviews and pink carpet-moments in some incredibly chic Barbie-inspired looks. 

But before you secure yourself a front row seat at your local cinema, immerse yourself in the Mattel universe with these dreamy Barbie collaborations.

Trade millennial pink for a bubble gum pop this season with accessories worthy of your own Barbie Dreamhouse. 

The 9 Best Barbie Merch We’re Adding To Cart

Glasshouse Fragrances Barbie Dreamhouse Soy Candle

Glasshouse Fragrances Barbie Dreamhouse Soy Candle, $59.95 at David Jones

A playful and nostalgic scent, Glasshouse Fragrance’s Barbie Dreamhouse candle features an array of sweet berry notes (think: strawberry, raspberry and blackcurrent) and a unique ‘Plastic Doll Accord’ that’s reminiscent of early childhood. Base notes of warm brown sugar and crushed mint leaves make the comforting fragrance the ideal accompaniment to your home (or Barbie Dreamhouse). 

Barbie Wavy Kit

Mermade Hair Barbie Wave Kit, $129 at David Jones

The iconic Mermade Wave Kit hair has had a Barbie makeover! The limited edition pink colourway promises the same quality styling with a chic design that’s vanity-friendly. Like any good Barbie product, accessories are included: satin zebra head scarf, a set of silver & pink adhesive hair gems & Barbie pink no-crease clips.

Barbie Myer

Barbie Girls Night Terry Sweat in Grey, $35.00 at Myer

Rep Barbie at home, with this incredibly soft (and chic) Night Terry Sweatshirt. 

OPI Barbie the Movie Limited Edition Nail Lacquer

OPI Barbie the Movie Limited Edition Nail Lacquer in Hi Barbie!, $22.95 at Adore Beauty

OPI’s idyllic Barbie collaboration features nine limited edition shades of their signature nail lacquer formula. Shades span from pearlescent pale pinks through to a bubble gum Ken-blue shade. With varying finishes (metallic, glitter and opaque), the thoughtful collection features everything you need for the ultimate Barbie manicure. Shades and names were set to the themes of the upcoming film and were conceptualised with Gerwig to channel the film’s feel good energy. 

NYX Cosmetics Barbie Mini Cheek Palette

NYX Cosmetics Barbie Mini Cheek Palette in Greetings from Barbie Land, $25 at Priceline

Get beach Barbie ready with NYX’s Barbie Mini Cheek Palette, a part of NYX Cosmetics limited edition, 9-piece Barbie collection. Alternate between a classic and bright Barbie-pink blush or opt for a sunkissed glow with a warm peach blush. Layer with the golden-toned highlighter shade for a high-shine finish. 

EMU AUSTRALIA Barbie slippers

EMU Australia Mayberry Gems Barbie Slipper, $89.95 at David Jones

Spend a day in Barbie’s shoes. Available in both women’s and children’s sizing, EMU Australia’s latest collection debuts a to-die-for pink colourway of classic Australian ugg boots and introduces us to Barbie-esque embellished slippers.  


BARBIE™ The Movie X Moon Pink Electric Toothbrush, $79.99 at Moon Oral

Start your day off Barbie-chic with a limited-edition colourway of Moon Oral’s electric toothbrush. Promising a deep clean with 36,000 sonic vibrations per minute, the toothbrush offers five sonic cleaning modes, premium quality bristles (and additional replacement heads), all while holding a six week charge. 

barbie -kitsch-pillow

Barbie x Kitsch Satin Pillowcase in Iconic, $22 at Kitsch

Channel Barbie while you catch up on beauty sleep. Kitsch’s striking pink pillowcase is made of a gentle satin fabric which helps to minimise wrinkles, tame frizz & reduce hair breakage by creating less friction while you sleep. 


Tangle Teezer x Barbie The Ultimate Detangling Brush, $15.99 at Amazon Australia

Tackle the most difficult of knots, with ease, using the Tangle Teezer’s new barbie-inspired brush. Use in the shower on wet hair to thoroughly distribute hair products or use on damp-dry locks for gentle and effortless detangling. 


Marikai Double Cord Strap Tote Bag, $69.99 at STRAND

Take your Barbie obsession on the road with this candy-coloured tote bag. With three compartments and a zip-close for security, it’s the perfect everyday travel companion. 


Custom Barbie Pillow Phone Case, $93 at Casetify

Protect your phone and look cute doing it with this customisable Barbie phone case. The lightweight design is made from 90% recycled materials, with raised edges for screen protection. 

Barbie will be released in Australian theatres on 20 July, 2023. 

Related stories