As a beauty editor, my nails are my most important accessory, which is why I like to keep my fingers to the pulse when it comes to the latest nail colour trends.
Perfect for the days when I don’t have the time to indulge in a lengthy nail salon appointment, sometimes a singular colour is all I need to make a statement. And I’m not the only one. Celebrities like Hailey Bieber have started to adopt the minimalist look for major red carpet appearances such as the Met Gala.
But just because a single polish is a time-sensitive alternative to ornate nail art doesn’t mean it has to be boring. In fact, if recent nail colour trends are anything to go by, nail polish wearers are craving something that feels a bit more unique than a mere few coats of tried and true varnish shades like OPI’s ‘Funny Bunny’ and ‘Bubble Bath’, or Essie’s ‘Ballet Slippers’.
The new beauty flex is specificity, Pinterest shares in it’s first-ever Beauty Trend Report. When a look can go from niche to everywhere before you’ve even had a chance to try it, the appeal isn’t copying it beat for beat. Beauty is getting more referential, and more personal because of it — the specificity shows up in the searches.
Want to know which trends Pinterest deemed worth reporting on? Ahead, marie claire breaks down the Internet’s most inspirational search engine’s top-searched nail colour trends.
Iced Caramel Latte
Clearly we’ve all got coffee addictions because Pinterest searches for iced caramel latte-related nail colours have gone through the roof.
Searches for ‘coffee nails ideas’ were up by 922 per cent, ‘iced latte nails’ by 295 per cent, and ‘latte brown nails’ by 293 per cent. Followed by caramel flavoured caffeinated inspiration such as ‘caramel nude nails’ which had an increase in searches by 943 per cent, ‘warm caramel nails’ by 84 per cent, and ‘caramel latte nails’ by 55 per cent.
As with your morning brew, the hue of your iced caramel latte nails is subject to personal preference. Something with the perfect milk to coffee ratio like Londontown’s Café Au Lait, a nude caramel like Chanel’s Garconne, or something with a sheer, translucent finish like Barefoot Dancer by Sienna Byron Bay .
Raspberry Jelly
According to Pinterest, searches for raspberry jelly nails are up by 828 per cent, just in time for summer.
If shocking pink nails have always scared you, this nail trend aims to water things down with a glass-like jelly finish.
Essie’s Glass Nails Special Effect Nail Polish in Highballer and Manucurist’s Green Jelly Polish in Pomme D’amour fit the bill. While Dior’s Désir is slightly more opaque by comparison (think: a pomegranate pink pannacotta).
Blood Orange
Keeping with the fruit salad theme, blood orange nails have been piquing people’s interest, garnering a 161 per cent increase in Pinterest searches.
Sitting in between a sunset orange and brick red, this is a hard shade to find in stores. We managed to source the rich burnt orange jelly shade Maple from Gelous, which is an almost perfect match. Mavala’s Rio offers a more opaque, deeper finish, if that’s your style.
But we suspect this particular nail colour trend is one that could be achieved with a bit of varnish mixology using any reds, oranges and brown nail polish you already have in your collection.
Almond Milk
We’ve lived through every phase of the pale nude manicure (see: milky nails, soapy nails, bb cream nails), so we weren’t surprised when Pinterest reported a 301 per cent increase in searches for almond milky nails.
The wearable nail colour goes with just about everything, and looks best when worn sheer on the nail.
Malala by Pax Polish creates a no-makeup makeup effect with it’s transparent light pink look, as does the semi-opaque Spilt Milk by Gelous. Alternatively, a single coat of Dior’s Muguet looks delicious sealed with a clear top coat.
Chocolate Covered Strawberry
Not just a dessert, Pinterest’s most unexpected nail colour prediction has to be chocolate covered strawberry nails, which the search engine reported had an increase of 123 per cent in searches.
Think: A hard shell of milk chocolate with a subtle strawberry red undertone.
Cocoa Cuddle by Sephora Collection is our go-to here. Cocoa Loco by Gelous is ideal for a long-lasting, chip-free manicure if you’ve got a UV lamp at home. And Essie’s No To-Do is a slightly deeper shade, if you prefer your strawberries dark chocolate-dipped.
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