10 Affordable Australian Fashion Brands To Add To Your Shopping List

The up-and-coming labels to get acquainted with—stat!

There’s no denying we have a ridiculously good range of talented designers residing ‘Down Under’ with celebrities regularly opting to wear Australian designers over the biggest names in fashion. 

Below, we’ve rounded up 10 chic and—better yet—affordable Australian fashion labels.

1. Acler 

Zoë Foster Blake, Jessica Marais and Jodi Gordon are fans. Expect clean lines, sculptural accents and ultra-wearable silhouettes.  

Shop here.


2. Matin 

Known for easy-to-wear pieces with a cool girl attitude, Matin is perfect for the modern minimalist. 

Shop here.


3. Keepsake 

Fresh and feminine, this five-year-old brand is a go to for weddings and the party season. 

Shop here.


4. Maurie & Eve

A more established player on the local scene, the Sydney-based brand is a no-brainer for playful, part-ready pieces. 

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Having been worn by Solange Knowles, Jamie Chung and Gigi Hadid, C/MEO hits the sweet spot between practical and fashionable. 

Shop here.

c/meo-collective- brown-set

6. Henne

Founded by model and influencer Nadia Bartel, the aesthetically-pleasing label is perfect for basic-lovers (we’re talking ribbed tees, satin slip skirts and boyfriend shirts). Limited pieces are released fortnightly via The Connection—get in quick because the drops have been known to sell out in minutes.

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7. Nagnata

Born in Byron Bay, this iconic brand is all about chic, functional active wear in an array of jewel-toned knits and fashion-forward silhouettes. From organic cotton leggings to merino wool bodysuits, prepare for Nagnata’s designs to become your everyday favourites.

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8. Saroka

Based in Melbourne, Saroka caters to all sizes and each garment is hand made to order in Australia.With the slow and sustainable fashion movement as its focus, the brand’s collection is made up of elegant staple pieces created from quality fabrics and designed to be worn for many years.

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9. SIR.

Founded by Sophie Coote and Nikkie Campbell, the pair sensed a niche in the market for elevated basics. From there, SIR was born. From beautiful, cotton sundresses to cosy, everyday knitwear, the brand offers minimalist pieces with statement upgrades, like shirred patterned dresses, tiered maxi skirts and tailored shorts.

Shop here.


10. Dominique Healy

The Melbourne-based label is all about transseasonal pieces with a focus on slow fashion and sustainability. Dominique Healy perfects the concept of effortlessly romantic dressing, offering ready-to-wear tops, dresses and silk skirts to complete your day-to-dark edit.

Shop here.


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