The Cult Jewellery Brand You Need To Know About

The Parisian label worth adding to your jewellery box.

When it comes to uplifting accessories, jewellery takes the cake. But rarely do we find jewellery pieces that fit both everyday and after-dark style briefs.

One brand that’s continuing to make waves for its unique but versatile designs is French jewellery house FRED.

Carefully balancing a pared-back aesthetic with dazzling diamonds and colourful stones, the house has become known for its easy elevation of everyday ensembles. 

Founder Fred Samuel was born in Argentina in 1908, into a family dealing with diamonds, pearls and multi-coloured stones. After becoming known for his work with cultured pearls, Samuel sought to create a jewellery brand that broke away from tradition, and that was heavily influenced by his childhood in Argentina, and love of colour.

The result: an enviably chic jewellery statement.

Among the brand’s most covetable creations is its Force 10 collection. Realised in necklaces, rings, earrings and bracelets, the collection beautifully showcases FRED’s creative use of materials.


Perhaps the brand’s signature piece, the Force 10 bracelet has continued to evolve since its inception in 1966. Lending outfits a casual elegance, the bracelet features a woven steel sailing cable with a gold buckle. The customisable pieces can be worn together or on their own.

FRED’s Chance Infinie collection is another of the house’s biggest hits. True to Samuel’s love of breaking the conventional rules of jewellery, the collection blends high-shine diamonds and rubies with chic, minimalist pieces to deliver a striking series that can be dressed up or down.

Perfect for everyday wear, or special occasions, Chance Infinie is inspired by the lemniscate; the symbol of infinity and eternity.

Available in necklaces, earrings and bracelets, these jewels weave curling shapes of delicate femininity and instinctively convey optimism and joie de vivre, making them the perfect jewellery box staple.

The buy now, wear forever pieces are a cult favourite of the Parisian fashion set, adding eye-catching allure to insouciant French-girl style. Designed for the woman with discerning taste, FRED’s jewellery offers endless style versatility, making it a timeless investment—and our newest obsession for the party season.

Brought to you by FRED.

Related stories


Hermès Unveils Autumn/Winter 2024 Collection On Rain-Drenched Runway

To unveil Hermè’s autumn/winter 2024 collection, designer Nadège Vanhée transported showgoers to a busy Parisienne street. Lit by fluorescent streetlights and a smattering of rainfall, this moody runway set the scene for Vanhée’s vision of an edgy new breed of femininity, aptly titled ‘The Rider.’ “She’s late but she doesn’t rush. She smiles at the rain. She has long been […]