Kate Middleton Beats Meghan Markle For Influential Style Award

The Kate Effect is still going strong
Kate Middleton and Meghan Markle

Since Meghan Markle came on to the scene, the world has obsessed over her every move – and have become enamoured with her chic, modern take on royal dressing.

However, while the world is swept up with Meghan-fever following her royal wedding this year, it seems sister-in-law Kate Middleton is still the most influential royal when it comes to style.

Kate Middleton and Meghan Markle

According to the Evening Standard, eBay’s annual retail UK report shows that Kate still trumps Meghan when it comes to influencing shopping habits.

Most notably her maternity style when pregnant with Prince Louis, which apparently generated more online searches on eBay than any other royal over the past year. 

While Meghan’s fashion choices are often applauded and coveted, this could be due to her preferring more high-end designers, whereas Kate has nailed the high-low mix, meaning her style is more achievable to the masses.

According to the Evening Standard, searches for tailored maternity coats more than tripled in November 2017 and searches for Jenny Packham reportedly doubled. Other brands favoured by the Duchess including Alexander McQueen, maternity label Seraphine also saw surges.

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