This Cult-Favourite Dress Label Has Launched A Bridal Line

Calling all brides-to-be

It’s easy to see why LoveShackFancy has garnered its cult status, with the label quickly becoming a favourite among shoppers thanks to its boho luxury and vintage aesthetic. Since its inception in 2013, many fans of the label’s dresses have often looked for modern bridal gowns from its collections – making its recent foray into bridalwear all the more fitting. 

Founder Rebecca Hessel Cohen was admittedly inspired to start the LoveShackFancy journey after designing dresses for her own wedding, so coinciding with the designer’s 10th wedding anniversary the label is launching a vintage-inspired bridal collection which includes a range of styles – from long-sleeved with Edwardian collars to ethereal nightgown dresses and even mini’s. 

As is to be expected, the styles feature the lace and sheer detailings which have become synonymous with the brand. Starting with this capsule, LoveShackFancy plans to introduce a small wedding collection twice a year – so it’s soon to become a go-to among brides-to-be. 

“The LoveShackFancy bride is a spirited bohemian and each design reflects this concept,” the brand explains. “The design priority was creating the most covetable collection of dresses which allows brides free movement to dance barefoot into the early hours, unrestricted in their beauty.”
Viviana Dress
Shoshana Dress

The collection is available now

Related stories