If the street style at Australian Fashion Week 2024 proved one thing, it’s that Scandinavian fashion is here to stay. From colourful co-ord sets and voluminous sleeves to boxy blazers and Dad sneakers, Nordic style is a consistent aesthetic among fashion’s elite.
The good news is you don’t need to replace your entire wardrobe to nail Scandi cool girl, as the design aesthetic is all about swapping trends for high-quality and timeless staples.
Don’t underestimate the power of accessories, either. Jewellery, bags and hair pieces are some of the easiest ways to elevate any look to Scandi status.
“Jewellery for me is a way of adding that little extra oomph to a basic outfit,” Matilda Djerf, founder of Swedish brand Djerf Avenue, tells Fashion Magazine.
“I love my everyday jewellery, but sometimes I like to let the jewellery do the talking and go for more of a statement piece,” she adds.
Most recently, the Swedish style icon was pictured wearing gold-plated pieces from the new PANDORA ESSENCE collection on a coastal trip to the Spanish island of Mallorca.
After debuting on the Pandora runway at AFW 2024, the collection was an instant hit with the style set. Inspired by the brand’s Nordic roots—Pandora first launched as a small jewellery store in Copenhagen 40 years ago—each piece channels the fluid lines and sculptural forms of nature through organically shaped rings, bangles, earrings and necklaces.
From a lustrous string of cultured pearls to rings crafted from recycled silver, each piece is thoughtfully designed to reflect the it-girl vibe. Below, we share everything you need to know to create an effortless Scandi-inspired look.
3 Tips To Nail Scandi Street Style
- Don’t be afraid to mix feminine and masculine pieces. The unexpected pairing of a feminine ruffle with an oversized blazer is what gives Scandi style that cool-girl edge. Embrace clashing colours and mismatched patterns when choosing your outfit for the day.
- Layer with multiple accessories. When it comes to nailing this aesthetic, the devil is in the details. Think interesting sunglasses, knitted vests, chic bags and sculptural, eye-catching jewellery.
- Adopt a no-fuss mentality. At Copenhagen Fashion Week, there’s often a laid-back approach to dressing that makes the street style appear effortless. Opt for easy matching sets, comfortable Dad sneakers and simple throw-on-and-go dresses.
Shop The Best Scandi Style Pieces
PANDORA ESSENCE Treated Freshwater Cultured Pearl & Organically Shaped Hoop Earrings
$189
Maggie Marilyn Slow Dancing Dress
$895
PANDORA ESSENCE Organically Shaped Heart Pendant Necklace
$159
New Balance 530
$160
SIR. The Label Thames Splice Midi Dress
$490
Pardora’s skilled craftspeople shape precious metals and responsibly sourced materials into contemporary jewellery that holds the stories of things you love.
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