There are some things you can count on during an Australian summer – sticky, sandy hands from sharing a mango on the beach, lips stained red from too many cherries at Christmas, the satisfying thud of a PVC ball on a plastic bat during a game of beach cricket, and the sweet smell of petrichor when heavy clouds roll in from the south, colliding with the still, dry air of a 38-degree day. There’s the striped towels slung over balcony railings, the sound of ice in a glass crackling, and the pleasure of peeling off your bikini – from Seafolly, naturally – in the shower at the end of a long day at the beach, sand collecting at your feet before washing down the drain.
Seafolly and Australian summer go hand in hand. Since its founding in Sydney in 1975, the iconic brand has defined each solstice with a collection that captures the essence of the moment (and becomes synonymous with that particular period). In 2010, it was the English Rose bikini – a romantic pink bustier with matching frilled bottoms – worn effortlessly by It-girls everywhere, beginning with a messy-bun-rocking Jess Hart spamming our Tumblr feeds. B
y 2012, the must-have was Seafolly’s Twist Bandeau Bikini Top, and in 2015, Gigi Hadid’s campaign – shot in Tulum when the model was still a teenager – had the entirety of the Australian East Coast coveting cropped rashies and sleek neoprene suits.
A decade later not much has changed. Seafolly’s iconic swimwear is not just a reliable go-to, but a souvenir that will always remind you of the Summer you spent in it. This year, the design team has taken inspiration from Australia’s sun-dappled forests by the sea and the island life of Cuba, bursting with colour, for the brands Tropical Escape collection. Think lime green bandeaus with bright kitsch illustrations of big yellow banana bunches and Havana streetscapes alongside one pieces printed with the iconic slanting palm trees of Queensland’s Palm Cove.
There are traditional silhouettes with retro scalloped edging, gingham prints and dreamy broderie pieces, evoking a feeling of nostalgia that celebrates the slower pace of Island life.
It’s a collection that celebrates everything great about long, languid days by the sea and proves that a very good cozzie from Seafolly is one of those things you can count on, every single summer.
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