Swarovski Brings Wonderlux & ‘Sensorial’ Experiences To Sydney

The store will be located in Parramatta.

Swarovski will open its first New South Wales Wonderlux store in Sydney’s Parramatta this August. 

The store, which will be the first of its kind to open in the state, has transformed Westfield’s existing Swarvoski store, which happens to be one of the first Swarovski stores to open in Australia, back in 1998. 

The re-imagined store offers customers a “sensorial retail experience” that pays homage to the different elements of crystal. 

Swarvoski new store
(Credit: Swarovski)

Themed in iconic Swarovski blue, the store’s new interiors place an emphasis on water, which is an integral element in the production of crystal. The colour aims to evoke a sense of calm and tranquillity for customers browsing in the store, and nods to Swarovski’s global water education program.

(Credit: Swarovski)

Additionally, interior’s metallic finishes and fluted glass combined with chrome and silk beckon you towards the crystal treasures that lie within the store. Octagon adorned walls also stylishly reflect the beauty of crystal while colour-blocked store sections make for a seamless selection process. 

“Our new store concept is an incredible ode to the creativity, and the result of Swarovski’s strong new vision, a realm where science and magic meet. Playful, aware, and always boldly chic, our aim is to reflect desires and dreams in the physical space of our stores, and to underline our new age of crystal living,” says Giovanna Engelbert, Creative Director at Swarovski.

(Credit: Swarovski)

The Wonderlux store’s purchasing experience is complete with packages wrapped with enchanting gross-grain silks and velvets. 

Swarvoski will open at Westfield Parramatta in early August, 2023. 

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