Top 20 Most Popular Australian Instagram Influencers

Just five years ago, you probably hadn't even heard of the term 'influencer'. Fast forward to 2018 and our Instagram feeds are constantly infiltrated with photos of this new breed posing in exotic locations alongside captions about how #blessed they are. In fact, it's now so common to aspire to become an influencer that there's even a degree to help you get there (yes, you read that right). From prestige parties to luxury getaways, the high-profitable lives of social media influencers look enviable to say the very least and these Aussies are capitalising on their efforts in more ways than one. Just scroll through their feeds and you'll get what we mean.

So, without further ado, we've rounded up the 20 most-followed Australian Instagram influencers you need to be following, pronto.

20. Helen Janneson Bense

gypsylovinlight View Profile

Floating with the flowers, dreaming a happy little dream 🌸 . Wearing the most beautiful @borntobechic dress ✨ . I've always dreamed big and believed in myself since I was a little girl. It started with wanting to be a rockstar, lead guitarist actually in an all girl band. So I convinced my friends, we learnt to play, and started a band. . After that my passion shifted to saving animals and I dreamt of being a vet. . Then came the teen craziness and I developed my well earned nickname 'Hellcat' {another story} . During my in between high school and university phase I decided to start my own clothing label. I learnt how to sew and started selling my line at local markets. I soon discovered I didn't love sewing, almost broke the machine in frustration, so it didn't last long 😂 . Next I headed abroad. It was deep in the redwood forest I finally decided with utmost certainty that I wanted to be a naturopath. It was challenging at first as it wasn't as accepted as it is today, and many said it would be a mistake. I didn't listen and it wasn't. I loved it so much, and I had the most successful career for 15 years. I helped people all over the world working mostly with autistic children. It was one of the most rewarding experiences of my life. I still miss it but I'm much happier I now get to spend more time with my precious family. . I actually never planned to start a blog. I was just taking a break from my work to be a mum so I started this account as a creative outlet. This is where GypsyLovinLight began. It quickly evolved into a passion, a place where I could create and share all that I love. Who knows where this path will lead next, but I do know that I will always trust and follow my hearts call. It led me here and I still absolutely love what I do. . Never stop believing in yourself. At any point in your life you can change and follow that drive and passion for what you love. Trust in yourself and the beautiful unfolding of life. It's that high vibing energy of doing what you love every single day that is so powerful in changing your life into your dreams. . 📸 @bobbybense . #borntobechic #sp #bali #batukaranglembongan

Category: Lifestyle and travel blogger

Follower Count: 821K

19. Micah Gianneli

micahgianneli View Profile

Category: Fashion and lifestyle blogger

Follower Count: 933K

18. Mimi Elashiry

mimielashiry View Profile

Category: Fashion and lifestyle influencer.

Follower Count: 930K

17. Margaret Zhang

margaret__zhang View Profile

Category: Fashion and travel blogger.

Follower Count: 988K

16. Elisha Herbert

elisha__h View Profile

Category: Lifestyle and travel blogger.

Follower Count: one million

15. Chloe Morello

chloemorello View Profile

Category: Beauty YouTuber.

Follower Count: 1.1 million

14. Tara Whiteman

taramilktea View Profile

Category: Lifestyle, travel and food blogger.

Follower Count: 1.1 million

13. Dilya Diaz

diazdilya View Profile

Category: Lifestyle and travel blogger

Follower Count: 1.1 million

12. Antoinette Marie

sydneyfashionblogger View Profile

Category: Fashion and lifestyle blogger.

Follower Count: 1.1 million

11. Steph Claire Smith

stephclairesmith View Profile

Lol my abs at the start of the trip... certainly not looking like that right now! But hey, when in Europe ... bread, cheese and desserts are everything 🤣 BUT I'm so keen to get back in routine and feeling good again so I'm going to hit the gym for a #kicgirls workout here in London and try and make healthier choices when eating out hehe! Now I know I asked this question last year... but where shall @josh.a.miller and I eat while we're in London!? ❤️

Category: Fashion and lifestyle blogger.

Follower Count: 1.3 million

10. Shani Grimmond

shanigrimmond View Profile

Category: Beauty YouTuber.

Follower Count: 1.4 million

9. Lauren Curtis

lozcurtis View Profile

WIN A LUXURY GIRLS TRIP (for you & up to 5 of your besties) OR A FAMILY HOLIDAY TO BALI INCLUDING FLIGHTS & SPENDING 🌺🙌🏻✨ . Head to @luxe_travel_escapes to see how you can win 7 nights in a 3 bedroom luxurious villa in Seminyak, a $1500 flight voucher, airport transfers, UBUD shopping tour, Kudeta night out, a nanny for a WHOLE day, in room spa pamper session AND spending money ($500 cash) 😱🎉 . BONUS ENTRY - tag (on this post) who you would take with you! . Full T&Cs & how to enter over at @luxe_travel_escapes ⚠️ Any tagging on this post is NOT your main entry - this is simply a bonus entry. Good luck! 💋 #collab

Category: Beauty YouTuber.

Follower Count: 1.4 million

8. Gabrielle Grace Epstein

gabbyepstein View Profile

Category: Fashion, lifestyle and travel blogger.

Follower Count: 1.7 million

7. Nicole Warne

garypeppergirl View Profile

Category: Fashion, lifestyle and travel blogger.

Follower Count: 1.8 million

6. Natasha Oakley

tashoakley View Profile

Category: Lifestyle, travel and fitness blogger.

Follower Count: 2 million

5. Lauren Bullen

gypsea_lust View Profile

Category: Fashion, lifestyle and fitness blogger.

Follower Count: 2.1 million

4. Pia Muehlenbeck

piamuehlenbeck View Profile

Category: Fashion, lifestyle and fitness blogger.

Follower Count: 2 million

3. Jessica Stein

tuulavintage View Profile

Category: Fashion, lifestyle and travel blogger.

Follower Count: 2.6 million

2. Tammy Hembrow

tammyhembrow View Profile

Category: Fitness blogger.

Follower Count: 8.7 million

1. Kayla Itsines

kayla_itsines View Profile

A lot of ladies are asking about where I get my clothing from! As you know, I am not exclusive or sponsored by any brands. I love so many different brands I could never choose JUST ONE! I have created a list of brands I wear the most and ones that I personally love for their quality or styles! Please feel free to comment any awesome brands below and I'll check them out 😍😍 For now, here's my list! Save this post to refer to later 💪 . Alo Yoga PE NATION Koral Cleo Harper Lululemon Adidas Nike New Guard APL Brooks New balance Flightmode Lorna LUR'V Nimble Year of ours NUX Wesley Beyond yoga Hickies Props (training gloves) Victoria secret Charlie Cohen Underarmour . www.kaylaitsines.com/app

Category: Fitness blogger.

Followers: 10.2 million

Maddison Urquhart

Maddison has been marie claire’s star intern on both print and digital since 2018 and spends her days reading and writing about the latest skincare tips and tricks. When she isn't watching reruns of Gossip Girl, you can find Maddison indulging in a new face mask or trying to emulate Meghan Markle’s signature messy bun (it’s harder than it looks!).

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The Top 20 Most Followed Australian Influencers On Instagram

20. Helen Janneson Bense

19. Micah Gianneli

18. Mimi Elashiry

17. Margaret Zhang

16. Elisha Herbert

15. Chloe Morello

14. Tara Whiteman

13. Dilya Diaz

12. Antoinette Marie

11. Steph Claire Smith

10. Shani Grimmond

9. Lauren Curtis

8. Gabrielle Grace Epstein

7. Nicole Warne

6. Natasha Oakley

5. Lauren Bullen

4. Pia Muehlenbeck

3. Jessica Stein

2. Tammy Hembrow

1. Kayla Itsines

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20. Helen Janneson Bense

19. Micah Gianneli

18. Mimi Elashiry

17. Margaret Zhang

16. Elisha Herbert

15. Chloe Morello

14. Tara Whiteman

13. Dilya Diaz

12. Antoinette Marie

11. Steph Claire Smith

10. Shani Grimmond

9. Lauren Curtis

8. Gabrielle Grace Epstein

7. Nicole Warne

6. Natasha Oakley

5. Lauren Bullen

4. Pia Muehlenbeck

3. Jessica Stein

2. Tammy Hembrow

1. Kayla Itsines

Save up to 39% + chance to WIN*-*Conditions apply

Magazine Subscription Offer

Save up to 39% + chance to WIN-Conditions apply