Who is Bleu? It is Jacob Elordi, of course.
If 2026 is shaping up as a defining year for Elordi, his latest appointment arrives as a natural extension of that ascent. Defined by a career increasingly rooted in transformation, he now steps into a new role as ambassador for Bleu de Chanel, marking a fresh chapter for one of Chanel’s most recognisable scents.
More than a straightforward casting, the decision signals a considered alignment between Elordi’s evolving screen presence and Chanel’s long-standing cinematic language.
Since breaking through as Noah Flynn in The Kissing Booth and Nate Jacobs in Euphoria, he has steadily distanced himself from the archetypes of teen stardom, gravitating instead towards roles that feel deliberately complex, and at times, disquieting.
His recent filmography is defined by reinvention. In Saltburn, directed by Emerald Fennell, he delivered a performance steeped in privilege and menace, while his portrayal of Elvis Presley in Priscilla, under the direction of Sofia Coppola, leaned into a more restrained, interiorised kind of charisma.
Upcoming roles continue this trajectory: from The Narrow Road to the Deep North, directed by Justin Kurzel, to Frankenstein, and a reimagined Wuthering Heights opposite Margot Robbie.
It is precisely this ability to oscillate between intensity and restraint that underpins his appointment. As Thomas du Pré de Saint Maur, Chanel’s Head of Global Creative Resources for Fragrance & Beauty, notes, Elordi embodies the codes of Bleu de Chanel—freedom, mystery and magnetism—while maintaining a distinctly modern elegance.
There is, too, a sense of continuity. Elordi previously appeared alongside Robbie in See You at 5, a short film created for Chanel’s No. 5 campaign, positioning him within the house’s broader cinematic universe well before this announcement.
For Elordi, the appointment carries its own weight. “Bleu de Chanel has strong ties to cinema,” he said in a statement. “The filmmakers and actors who have collaborated with the House before me are people I deeply respect and admire.”
Though Bleu de Chanel only launched in 2010—a relatively recent addition for a house founded in 1910—it has already established a distinct cultural imprint. Before Timothée Chalamet, the face of the fragrance was French actor Gaspard Ulliel, who held the role from 2010 to 2022.
The first campaign featuring Elordi is set to be unveiled in May 2026. If his recent body of work is any indication, it will likely favour atmosphere over exposition—an exploration of masculinity that feels instinctive rather than prescribed, and all the more compelling for it.
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