Chanel Takes Over Hollywood For The Cruise 2023/24 Collection

Staged at Paramount Pictures with a star-studded front row, Chanel’s Cruise collection just wants to have fun.

Fresh off the back of its reign of the 2023 Met Gala and designing three of Sofia Richie Grainge’s opulent wedding looks, Parisian maison, Chanel, has showcased its dazzling Cruise collection in the heart of the City of Angels with a star-studded front row to match on Tuesday evening.

Sat courtside amid all the action at Paramount House were ambassadors and friends of the house including Margot Robbie, looking every bit the Chanel Barbie in a black bikini top, flared jeans paired with a golden vest crafted from glittering chains and a classic top handle quilted handbag to complete the look.

The beloved Australian actor was joined by fellow stars including Rose Byrne, Kristen Stewart, Whitney Peak, Margaret Qualley, Riley Keough, Sofia Richie Grainge, Paris Hilton, Snoop Dogg, Kris Jenner, Chloe Sevigny, Leslie Mann, Elle Fanning, Kim Petras and Simone Ashley.

A love letter to the glitzy goodness of Los Angeles, Creative Director Virginie Viard went to tinseltown and arguably to the world of Greta Gerwig’s Barbie with a flamboyant runway reminiscent of past collections attributed to Karl Largerfeld in the 90s and 00swith a few unexpected additions.

Actress Riley Keough attending the Chanel Cruise 223/24 show. (Credit: Getty Images)

As guests entered the film studio, Coco-fied food trucks flipping burgers replaced the typical scent of Chanel No.5. A CC’d basketball took place as a runway, and Snoop Dogg performed, followed by a roller disco afterparty blasting hits from the 80s.

The collection itself was perfectly suited to its vibrant Hollywood setting and paid homage to a hyper-aware outsider view of Americana and pop culture. “Between a tribute to the glamour of great film stars and evoking the world of fun to be had with aerobics, sports and roller skating, between the dream on one hand and what you want to wear on the other, it’s all a question of balance,” says Virginie Viard.

Contrary to past collections, the Cruise 2023/24 embraced a more playful and colour-driven realm with a quintessential carefree California attitude, with designs taking cues from the 60s to the noughties.

Contrary to past collections, the Chanel Cruise 2023/24 embraced a more playful and colour-driven realm. (Credit: Getty Images)

In true form, Tweed and twin sets still dominated, but in Barbie-approved shades of sugary pinks and soft pastels, cropped and splashed with neon trimmings. Among the streetwear staples like oversized sweatshirts, sequined crop tops, and Jane Fonda-esque legwarmers and bodysuits, pearls and gold jewels glistened.

As with all Chanel cruise shows, the undisputed viral standout of the collection this year came in the form of light up heels, a nod to Karl Lagerfeld who sent light-up sandals down at Paris Fashion Week in 2015, as part of his Aviation-themed collection.

In true form, Tweed and twin sets still dominated the Chanel Cruise 2023/24 showing. (Credit: Getty Images)

Related stories