When you put the word “Scandi” ahead of anything, be it a table, a dress or even a light fixture, it instantly becomes ‘It’. Where does our desire to dress, eat, and decorate like a Scandinavian come from, and why does the feeling never seem to dissipate?
It could be because the Scandi style set, be it in interiors or fashion, are among the most popular and successful in the world. Take brands like Ikea, Ganni and Acne who are leaders in their fields.
Speaking to THE OUTNET’s Buying Director Vikki Kavanagh, we got to the bottom of what exactly defines Scandi style and how you can seamlessly introduce the Nordic-vibe into your life.
“There’s definitely a strong, innate sense of style emulating from the region which I think can be easily recognised by a few certain characteristics,” Kavanagh says of what defines Scandinavian style. “A love of strong contemporary prints and bold colours with a nod to functionality, it’s practicality with a stylish edge.
As to what key players are part of the aesthetic? “Confidence plays a huge role in Scandinavian dressing – the key is to not be afraid to experiment with beautiful, wearable shapes and prints in a playful yet considered way.”
Kavanagh adds that Scandinavian style is all about “simplicity with an edge, but with comfort and practicality.”
“Embrace trends, but don’t be afraid to interpret them in your own personal way.”
Below, some key pieces that epitomise Scandi style.
Ganni Calla Printed Silk-Blend Satin Midi Wrap Dress, $486; available at THEOUTNET.com
Baum Und Pferdgarten Ruffled Metallic Jacquard Blouse, $254; available at THEOUTNET.com
Baum Und Pferdgarten Floral Jacquard Straight-Leg Pants, $152; available at THEOUTNET.com
ByTimo Bow-Embellished Brushed Alpaca-Blend Sweater, $196; available at THEOUTNET.com
ByTimo Ruffle-Trimmed Floral-Print Crepe De Chine Maxi Wrap Dress, $246; available at THEOUTNET.com