FASHION

Zendaya Stuns As New Face Of Louis Vuitton

She remains flawless.
Loading the player...

We can only imagine how desperately the luxury fashion houses fought for Zendaya to front their brands in 2023.

After turning look after look for the past seven years, the 26-year-old actress has earned her place as the style icon of a generation.

Now, the queen has spoken… and she’s chosen Louis Vuitton.

zendaya-hugging-capucines-blue-bag-louis-vuitton-campaign-2023
Louis Vuitton announced Zendaya as its new house ambassador. (Credit: Supplied)

Louis Vuitton announced Zendaya as its new house ambassador, starting with a campaign for the classic Capucines bag. 

The brand declared the Euphoria actress “personified the dreamy energy of the Côte d’Azur” (per the campaign’s theme) and “brings a playful vibrancy” to the Capucines legacy.

zendaya-for-louis-vuitton-black-capucines-bag
Can you say “flawless”? (Credit: Supplied)

The campaign was shot at the E-1027 Roquebrune-Cap-Martin house—a modernist villa on the French coast designed by Irish architect Eileen Gray.

The campaign features Zendaya in neutral-coloured clothing with flashes of elegant gold jewellery and—of course—the Capucines bag in white, black and blue. 

The Capucines handbag was first launched in 2013 and is named after the Paris street where Louis Vuitton opened his first store in 1854. 

zendaya-for-louis-vuitton
Recently retired celebrity stylist, Law Roach, worked with his favourite client on the campaign. (Credit: Supplied)

Fashion fans will be pleased to hear that styling for the shoot was executed by Zendaya’s famed former stylist, Law Roach.

“My one and only girl for [Louis Vuitton] styled by me,” Roach posted to his Instagram.

Earlier this year, Roach sent shockwaves through the fashion industry when he announced his retirement from biz. Zendaya was one of his first clients and their frequent collaborations won both praise and envy from the fashion elite.

zendaya-for-louis-vuitton-with-white-capucines-bag
Zendaya “brings a playful vibrancy” to LV. (Credit: Supplied)

This is not Zendaya’s first time as the face of a major luxury brand. Since 2020, she has been an ambassador for Italian designer, Valentino.

She has also fronted campaigns for Bulgari, which also falls within the Louis Vuitton house of brands. 

Zendaya-in-lbd-with-blue-bag-for-louis-vuitton
The campaign was filmed on the Côte d’Azur in France. (Credit: Supplied)

Related stories

celine-triomphe
FASHION

Celine Brings On The Modern Nostalgia With The IT Bag Of The Moment

Slung effortlessly over the shoulders of models in slinky black and glitzy gold gowns, faux-fur coats, tailored jackets and skinny leather pants, Celine’s Newspaper Bag – the latest addition to the Triomphe family – is a piece you could have sworn you’d seen before.  Perhaps on the arm of a socialite leaving Chateau Marmont in the 2000s, or maybe in […]