Speaking to marie claire Australia, co-founder and creative director Nicky Zimmermann reflected on the significance of the brand’s evolution from Sydney’s Paddington markets to Paris.
“Showing is always exciting and it’s a great time to be in Paris – there’s so much energy in the city,” she mused.
“Creatively it’s fun as there’s always an infectious energy in the city around fashion week, which is always inspiring to be around. It’s the centre of the fashion world and you can’t help but be excited by that and the people around you.”
And while it was Zimmermann’s third time showing on the official PFW schedule, its Australian roots have never been clearer, with a meditation on natural beauty at the fore of the Spring Summer 2024 collection.
“We were drawn to the lovely, unexpected colour combinations of abstract landscape colourists and mixed these with the more scientific mood of classic botanist art against clean white backdrops,” Zimmermann explained.
“The collection direction is clean and fresh, with a strong expression of colour, sculptural silhouettes and a variety of textures. All taking their cues from expressions of our natural surroundings,” she added.
This natural influence was everywhere, from the palette of washed blue, soft coral, and lemon sorbet that sung against the crisp white of the Palais de Tokyo, to the proliferation of laser-cut fabric flowers, which grew along hemlines and across bodices of several pieces.
The collection also saw a slight departure from Zimmermann’s signature ultra-girly silhouettes, with the inclusion of contrasting, masculine styles. A silky yellow camisole was layered over baggy denim jeans, a hint of lace peered out from beneath oversized tailoring, and boxy blazers and baseball caps gave classic dresses an edgier feel.
“I’ve always loved to play with proportions and contrasting looks,” Zimmermann explained of the brand’s new direction.
“If a style is pretty and feminine, I’ll temper it with a masculine sandal or some statement jewellery. I’m always designing and styling to different proportions, I love a slightly cropped waist with a tie detail, a longer, looser top layered over wide-legged denim, or a low neckline complimented by long, billowing sleeves and a flowing, floor-skimming skirt. Oh, and accessorising – I layer up with a lot of jewellery, which I find will always elevate any outfit and looks super elegant.”
The collection will be available to shop later this year.