The impact the COVID-19 pandemic has been exponential on small Australian businesses in the fashion industry, with the closure of stores and diminishing sales just the start of what could be a months-long ordeal. New initiative We Wear Australian is hoping to help make the transition a little easier, aiming to drive awareness to the Aussie brands who have been deeply affected by the global situation.
“The Australian fashion industry has never experienced tougher times," Richard Poulson, co-founder of Morrison and CEO of new eCommerce environment Showroom-X, said. "But we are a creative and resilient industry, by uniting and putting a spotlight on the industry impact and response we are able to support each other and contribute to the rebuild of Australia,"
The three-week initiative - which will begin on April 9 - sees the participating designers offer special offers to consumers. Partners include The Daily Edited, Manning Cartell, Ellery, Mara & Mine, Matin, We Are Kindred, Bassike, Rebecca Vallance, Le Specs (among many other leading labels).
Participating brands will also make a cash or clothing donation to support two Australian charities, Dress for Success who assist women wanting to return to the workforce and Thread Together, who takes excess new stock from designers and manufacturers and redistributes to vulnerable people, while at the same time ensuring it stays out of landfill.
Leila Naja Hibri, CEO of The Australian Fashion Council said, “Despite the havoc of these unprecedented times, it is so wonderful to see the Australian Fashion community step up and come together. For those who can, please support your favourite Australian designer by buying Australian and wearing Australian. Help Australian Fashion unite, help Australian Fashion survive.”
By buying Australian brands you are supporting our fashion industry right now when it needs you, and in turn, ensuring we still have a thriving industry once we get to the other side.
Learn more here.