And while she's hardly the first celebrity to dabble in beauty (hello, Rihanna, Selena Gomez and Lady Gaga), we have no doubt that, just like her Super Bowl performance, Lopez's line is sure to make a splash.
Below, everything we know about Jennifer Lopez's beauty line so far.
What is the name of Jennifer Lopez's new beauty line?
Lopez took to Instagram on August 24 to make the big announcement, revealing what might be the brand's name in the process.
"Sunset glow... #JLoBeauty coming soon," she wrote under a photo of her radiant visage.
While 'JLo beauty' could be the stand-in until the real one is revealed, it seems quite plausible that it's the brand's official name.
What is the release date for JLo Beauty?
All we know at this point, is what Lopez revealed in the caption: "soon". Here's hoping it will launch in Australia at the same time as the rest of the world!
Is JLo Beauty a makeup or a skincare line?
While it hasn't been confirmed whether JLo Beauty will focus on makeup or skin (for all we know, it will be both), there are clues to suggest the line might lean towards skincare.
For starters, in 2018 Lopez herself told Refinery 29: "I will be coming out with a skincare line. I've been working on it for a long time because I don't want to put [just] anything out. It's going to be something that works. That's what you can count on when my name is on something."
And while it might be something of a stretch, Lopez recently made waves when she shared a 'morning face' selfie, free of her usual high glamour makeup.
Come to think of it, 'morning face' would make a cute name for a tinted moisturiser, no?