And while she's hardly the first celebrity to dabble in beauty (hello, Rihanna, Selena Gomez and Lady Gaga), we have no doubt that, just like her Super Bowl performance, the line is sure to make a splash, especially considering the world's collective obsession with Lopez's anti-ageing secrets.
Below, everything we know about Jennifer Lopez's beauty line so far.
What is the name of Jennifer Lopez's new beauty line?
Lopez took to Instagram on August 24 to make the big announcement, revealing what turned out to be the brand's name in the process.
The name was later confirmed in late November, with the entrepreneur posting a teaser video featuring the brand's name to her Instagram and the newly set up @JLoBeauty page as well.
What is the release date for JLo Beauty?
Good news: JLo Beauty will drop on January 1, 2021. For those who are particularly keen to get their hands on the goods (with a glow like that, who wouldn't?), you can get early access on December 8 by signing up on the website.
Although nothing has been officially declared on the website's home page, it does appear in that the fine print that the brand will be shipping internationally, so it will most likely be available to order in Australia.
Is JLo Beauty a makeup or a skincare line?
While it hasn't been confirmed whether JLo Beauty will focus on makeup or skin (for all we know, it will be both), there are clues to suggest the line might lean towards skincare.
For starters, in 2018 Lopez herself told Refinery 29: "I will be coming out with a skincare line. I've been working on it for a long time because I don't want to put [just] anything out. It's going to be something that works. That's what you can count on when my name is on something."
And while it might be something of a stretch, Lopez recently made waves when she shared a '#MorningFace' selfie, free of her usual high glamour makeup.
Come to think of it, 'morning face' would make a cute name for a tinted moisturiser, no?
In one of the two teaser campaign videos for JLo Beauty (which you can watch below), Lopez acknowledges her signature brand of 'glow', defining it in a way that leans into a skincare-meets-self-care arena.
"A glow is something that starts on the inside that shows on the outside," she says.
"It's living healthy... spiritually, mentally, emotionally, physically. It's a joy for me to be able to share that."
Lopez also teased what looks like it could be the first product on the brand's page, showing what appears to be a cylindrical product encapsulated by a glimmering bronze pool. As for it is? Well, that is still unclear, but the caption suggests it will pack a punch.
"Beauty THAT hustles. #JLOBEAUTY," it says.
Lastly, the brand's tagline, which appears to be "Beauty has no expiration date", suggests we might see something in the skincare space, but we'll just have to wait to find out!