The Founder Of By Terry’s Ultimate Radiant-But-Not-Shiny Routine Revealed

"Convincing Yves Saint Laurent to launch Touche Éclat after three years was a pivotal moment for me."

By Terry is the OG when it comes to cosmetics that double as skincare. Founded by French makeup artist Terry de Gunzburg in 1998, the brand has grown its portfolio of flawless formulas to span across multiple categories (makeup, skincare and fragrance) and have amassed a serious cult following, in the process. 

Prior to creating her own company, Terry played mastermind behind some of esteemed  under luxury brands Nars, Laura Mercier and YSL Beauty. It was during her tenure at YSL Beauty where she most famously, developed the iconic Yves Saint Laurent Touche Éclat Radiant Highlighter.

Her breadth of experience, success and longevity is a true testament to her scientific interests, innovative nature and creative passion. Which rings consistent with her personal driving ethos, ‘to be a leader in makeup that cares for your skin, the environment and for who you are to suit all people’. 

We talk to the founder about her trademark beauty look, current favourite products and the recipe for beauty industry success. 

Makeup guru and founder Terry de Gunzburg donning a vibrant By Terry blue eye look. (Credit: Supplied.)

Natural radiance is…

embedded in By Terry’s DNA. All our formulas are carefully designed to be illuminating, not shimmery. I have a deep passion for using potent, effective ingredients and I’ve always believed in the power of hyaluronic acid, even before it became an industry buzzword. By Terry is the only brand with a full hyaluronic routine across skincare and makeup. We have been exclusively working with a Korean skincare lab for over five years to create a breakthrough, exclusive technology that features eight types of hyaluronic acid at three different molecular weights.

I am proud of…

the cult status of By Terry’s Hyaluronic Hydra-Powder. Used together with our new game changing Hyaluronic Glow Setting Mist, the finish and longevity of your makeup will be completely transformed.

By Terry
The By Terry Hyaluronic Lip Liner is dosed with rich hylauronic acid, shea butter and macadamia butter for ultimate hydration and nourishment. (Credit: Supplied.)

Three products I can’t live without are…

By Terry’s Baume de Rose, which is a lip lifesaver with such a luxurious scent; our Hyaluronic Hydra-Powder is an absolute staple; and finally the Crayon Blackstar [eyeliner] in the shade Terrybleu, which has a beautiful pigment. The infusion of anti-ageing ceramide 3 makes it perfect for summer.

The concept of glow…

Led me to create the iconic Touche Éclat [concealer], a product that brightened and enhanced the skin, defying the prevailing trend at the time of heavy, matte coverage that simply conceals flaws. As a creative director, convincing Yves Saint Laurent to launch Touche Éclat after three years was a pivotal moment for me.

As a professional makeup artist…

My inspiration stemmed from my work with luxury fashion houses and renowned fashion photographers, like Helmut Newton and Guy Bourdin. Collaborating with these creative minds taught me the importance of redefining style and embracing innovation.

Healthy and radiant skin has always been founder Terry de Gunzburg’s approach to makeup. (Credit: Instagram: @byterryofficial)

The beauty industry…

Has seen remarkable transformations since By Terry was founded 25 years ago. Countless new brands have emerged, making the landscape more competitive, while social media has allowed us to connect to a broader audience.

To be a beauty entrepreneur you need…

A relentless spirit, resilience, and a willingness to persevere. INGU (I Never Give Up) is my motto. These are the key traits I live by and strive to instil in my team.

I can honestly say…

There isn’t much I don’t love. I feel incredibly fortunate to have the opportunity to channel my creativity and share new ideas. It keeps me motivated every day. 

Shop New Products From By Terry: 


By Terry Brightening CC Serum, $126 at Mecca


By Terry Brightening CC Palette, $92 at Mecca


By Terry Baume de Rose, $86 at Mecca


By Terry Hyaluronic Pressed Hydra-Powder, $86 at Mecca


By Terry Ombre Blackstar Cream Eyeshadow in Bronze Moon, $64 at Mecca


By Terry Hyaluronic Glow Setting Mist, $71 at Mecca

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