Pharrell Williams has debuted his first collection as the newly appointed Creative Director of Louis Vuitton menswear.
In a hint of what was to come, the runway was covered in shades of warm yellow, in Louis Vuitton’s ‘Damier’ print — a checkerboard pattern that has been a signature code of the house since the 1800s.
The collection itself was centred on a modern reimagining of the Damier print, in the form of a pixelated, cubic pattern that featured heavily throughout the pieces. The digitised version of this classic was created by American pixel artist, ET Artist, for a modern nod to Louis Vuitton’s rich menswear history.
“I knew that I wanted to really lean into the Damier, something that hadn’t had such a great concentration in it, and we did so by using the Damier as a platform and as a new artistic discipline, and we have some really interesting expressions,” Williams told WWD.
Williams re-imagined another of the house’s iconic codes: the LV initial logo. William’s take combined the LV initials with the word ‘lovers’, to form a new emblem: LVRS.
According to the show notes, LVERS “is a state of mind: warmth, well being and welcome-ness. It is the culture of a global community connected by an appreciation for the core values of the maison.” And, in a sweet nod to William’s upbringing in Virginia, the LVRS emblem nods to the slogan of William’s home state: “Virginia is for lovers”.
Proving his starpower — Williams is the first celeb to transition from the music industry to a fashion role of this kind — A-listers were out in full force to support the collection’s unveiling.
Kim Kardashian also made an appearance, in a camouflaged version of Williams’ Damier print, emblazoned across a sports bra and leggings. She accessorised the look with a fur-covered belt bag in the same pattern.
And, rounding out the evening in spectacular fashion, Williams was joined by Jay-Z for a musical performance to close the show.